Assembly Curates: Coffee Studies 2022
by Ben Sibley
A day of industry talks at Caffe Culture - 2nd September, Islington, London
Defining value
The tension between classical and new definitions of value simmers on the surface of specialty coffee. New generations of innovative industry players facilitate and cultivate emerging trends that challenge the status quo and confront existing reference points for quality. It’s a sector fuelled by the perpetual chase to answer the question of ‘How can this be better?’
While the question is asked often, the time and space to answer thoughtfully comes by rarely. Specialty’s pace of progress, while a strength, can threaten its own foundational integrity. Is it a valuable and sincere trend, or is it misplaced and short-lived hype?
Coffee Studies
This year’s Coffee Studies talks programme, taking place on day two of Caffe Culture 2022 and curated once again by Assembly Coffee, is an opportunity to debate the pressing issues faced by stakeholders across the specialty coffee supply chain.
It spotlights the new generation of speciality coffee businesses - from tech disruptors to producer-exporter groups, and it investigates pioneering operating models and partnerships.
Speakers will join us from multiple sectors, including coffee producers, sustainability experts, large retail consortiums, research institutions, SME business owners, investment funds, exporters, traders, and coffee competition champions to participate in our TED talk-style format and panel programme.
On the Assembly stand
The Assembly team will be on stand A5 serving up a new washed Ethiopian - Genji Challa - on espresso, and the latest Limited Edition, Alex Bermudez, on hand brew.
And twice each day, we'll brew the soon-to-launch Mauricio Shattah Sidra - the coffee our Head Roaster Claire Wallace will take to the World Barista Championship in Melbourne later in September. Follow us on Instagram for timings.
Get involved
Caffe Culture is hosted at the Business Design Centre, Islington, London from Thursday 1st to Friday 2nd September and is free to attend.