See the madness that goes into making something simple, perfectly.
Nick Mabey — The Perfect Madhattan
- Coffee Bitters
- 15ml Sweet Vermouth (we made by fermenting Ribena)
- 15ml Dry Vermouth (we made by fermenting brewed coffee)
- 50ml Rye Whiskey
- 2.5ml Maraschino Liqueur
The concept behind the video is to convey the degree of thought behind creating a product which is simple, perfectly. The more we learn, the more we become conscious that perfection is impossible, yet subconsciously we're driven more obsessively to search for it.